Skittles Returns with Quirky, Cloudy Spots

DDB Chicago has launched a trio of expectedly quirky new Skittles ads. The spots, directed by Chris Palmer of Gorgeous and cut by Whitehouse Post Editor John Smith, feature an elderly woman accompanying her fantastical Pet Cloud through mundane situations including a visit to the vet, a walk around the neighbourhood, and a trip to the groomer.

The imaginative spots features some similar and unique elements of previous Skittles spots including quirky characters and bold, yet stark color palettes. The Cloud, which is as fickle as a toy poodle, rains Skittles when it’s happy and shoots bolts of lightning if it’s even a bit displeased.

Credits

Client: Mars, Inc., Skittles

Titles: Cloud, Groomer, Vet

Agency: DDB Chicago

Executive Creative Director: Mark Gross

EVP, Director of Integrated Production: Diane Jackson

VP, Executive Producer: Will St. Clair

Associate Creative Director, Art Director: Alex Zamiar

Associate Creative Director, Copywriter: Jonathan Richman

SVP, Global Business Director: Heather Malenshek

SVP, Group Account Director: Kate Christiansen

VP, Account Director: Gwen Hammes

Account Executive: Erin Leahy

Account Manager: Trace Schlenker

Senior Strategist: Thomas Hehir

Production: Gorgeous

Director: Chris Palmer

Executive Producer: Eriks Krumins

Producer: Caroline Pham

Editorial: Whitehouse Post

Editor: John Smith

Executive Producer: Dan Bryant

Producer: Dawn Guzowski

Telecine, FX, Finish: The Mill

Executive Producer: Jo Arghiris

Senior Producer: Christine Thompson

Sound Design: 750 MPH London

Sound Designer: Sam Ashwell

Audio Mixing: Lime Studios

Mixer: Loren Silber