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Creative

Sindy Breaks Free in MoneySuperMarket’s Epic Tribute to ‘Thelma & Louise’

Brilliant spot by Mother and Blink’s The Bobbsey Twins From Homicide is set to a Fleetwood Mac classic

Sindy Breaks Free in MoneySuperMarket’s Epic Tribute to ‘Thelma & Louise’

MoneySuperMarket is back on our TV screens this weekend as two Sindy dolls save money on their household bills and break out of ‘Sindyville’, in a humorous homage to ‘Thelma & Louise’. 

The 60 second spot, which premieres during The X Factor this Saturday evening, sees the UK’s leading price comparison website partner with licensor Pedigree Toys & Brands and media company Metro-Goldwyn-Mayer.  

The ad opens in ‘Sindyville’ - a suburban town filled with white picket fences where identikit husbands in blue polo shirts mow impeccably kept lawns, while their identikit wives in pink dresses hang out the washing. As the inhabitants go about their daily chores, a different Sindy in a headscarf and sunglasses pulls up to one of the houses in a sleek convertible and defiantly applies red lipstick in the rearview mirror. As curious neighbours look on, one of the identikit Sindys puts down her washing basket and runs to join her friend in the car. 

The two Sindys then look to break out of Sindyville, recreating iconic scenes from ‘Thelma & Louise’ to the anthemic beat of Fleetwood Mac’s ‘Go Your Own Way’.


Darren Bentley, chief customer officer at MoneySuperMarket, commented: “Following the success of He-Man and Skeletor’s ‘Dirty Dancing’ last year, we decided to harness the power of nostalgia once again by recreating another iconic film with one of our favourite childhood toys. This time it’s Sindy paying affectionate tribute to ‘Thelma & Louise’.”

Hermeti Balarin of Mother added: “As we left the stage after Epic Action Man, we couldn’t resist coming back for an encore. Here’s to the last (we promise) of what has been an incredible series. Sindy and Sindy, you’re so MoneySuperMarket.”
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Client

Brand: MoneySuperMarket

Creative Agency

Creative Agency: Mother

Strategy: Mother

Production Company

Production Company: Blink Productions

Director: The Bobbsey Twins From Homicide

DOP: Tristan Oliver

Producer: Patrick Craig

Animation Director: Mark Waring

Model Maker: Andy Gent & Nadine Patterson

Animator: Andy Biddle

Puppeteers: Jonny & Will

Production Manager: Jack Bingham

Production Designer: Olly Williams

Offline

Edit Company: The Playroom Post

Editor: Richard Woolway

Post Production / VFX

Colourist: Jean Clement Soret

VFX Supervisor: Mark Ardisson

Colour Company: MPC

Music

Music Company: Theodore

Music Supervision: Tom Stanford

Licensing Company: Born Licensing

Sound

Sound Company: 750MPH

Sound Engineer: Sam Ashwell

Category: Finance/insurance , Insurance

Genre: Animation , Comedy , In-camera effects