Simplot Picks J. Walter Thompson, Melbourne as New Creative Agency
After a competitive pitch process that commenced in June, Simplot has appointed J. Walter Thompson Melbourne as its lead creative agency.
Says Michael Godwin, MD, J. Walter Thompson Melbourne: "On a number of fronts this is a most exciting outcome for us. It means we get to work on some much loved brands. It's an endorsement that our investment in building an outstanding in-house Shopper Marketing capability is beneficial to clients like Simplot. And finally, despite the artificial constraints of a pitch process, our team felt a really positive chemistry with the Simplot team at every interaction - such an important foundation to any successful relationship. We can't wait to build on this positivity now that we're on board as their partners."
Simplot is the latest in a string of high profile new business wins for J. Walter Thompson Melbourne, which has included Treasury Wine Estates, Harris Scarfe and Jetstar among others. This growth has been fuelled by a transformation of the agency's in-house offer via the building of a Shopper Marketing division, a bolstering of its social capabilities, the assembling of one of the best qualified retail teams in the country and the establishment of an unrivalled end-to-end production capability.