Naked has been announced as creative agency of
record for the Sigma Pharmaceuticals business. The appointment comes
after a competitive pitch and sees Naked lead strategy and creative for
Sigma's retail pharmacy brands, including Amcal and Guardian pharmacies.
Says
Sarah Pizzey, general manager, merchandising and marketing, Sigma
Pharmaceuticals: "Through the pitch process Naked demonstrated a depth
of thinking and an understanding of the retail sector that gave us
confidence that they recognise the opportunities for our brands and can
help us realise them. We are excited about what we have planned and are
already well underway with putting the thinking into action."
Says Tim Kirby, managing director, Naked Australia: "As soon as we
met the team at Sigma we were struck by their ambition to challenge what
is a complex and rapidly evolving category. There are some fantastic
strategic challenges to work through, and the opportunity to do some
great creative work. We are looking forward to what lies ahead."
Following
a successful 2016 in which Naked Australia won several pieces of new
business across the Sydney and Melbourne markets, this appointment
continues the momentum into 2017.