Sid Lee Unveils New Corporate Identity

As brand-builders for the modern age, Sid Lee hopes to challenge the status quo of the industry. Looking to the future, Sid Lee is committed to further improving its relevance by embracing a culture that promotes collectivism and collaboration. The agency is proud to officially introduce its new corporate identity and vision to continue creating work that matters.

“This new image not only reflects Sid Lee’s positioning, but also shows how we place people at the heart of all that we do; something that we have always done and want to concentrate more of our efforts on going forward,” says Sid Lee CEO Bertrand Cesvet. “This means building authentic relationships based on trust, that allows us to pursue our mission of being bold, progressive, persevering, caring and a collective,” he concludes. 

Phillippe Meunier, Sid Lee’s Chief Creative and Co-Founder, oversaw the design of the agency’s new look, which aims to be inviting and inclusive, while maintaining the artistic flair Sid Lee is known for. “We felt it was important now more than ever to have an identity that reflects the people-centered, collaborative aspect of our corporate culture,” he adds.

Founded on the principle of collectivism, Sid Lee will continue to push its business model further through organic growth and acquisitions. As part of the kyu collective, it will continue to aid in propelling the economy and society forward alongside other member companies like IDEO, SYPartners and BeWorks. 

Sid Lee’s new branding not only includes a logo, signature, website and reel, but also includes a new visual language and approach that puts human experience at the agency’s source. 

View the new agency reel: