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Sheffield Brought to Life With Help of Local Artists and Mother London

22/09/2017
Advertising Agency
London, UK
172
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IKEA showcases local talent as part of their “Wonderful Everyday Tour"
Home furnishings retailer IKEA has partnered with Sheffield artist to brighten up everyday parts of the city as part of its “Wonderful Everyday Tour”, ahead of the new store opening on 28th September. Sheffield’s iconic peregrine falcon has been brought to life with one of IKEA’s own icons, the allen key, to greet visitors from its perch in Sheaf Square.

Close to Sheffield Train Station, sculptor Jason Heppenstall - known for crafting animal sculptures from reclaimed materials – has created a stunning sculpture celebrating IKEA’s arrival in Sheffield to greet residents and passers-by. Heppenstall’s Allen the Peregrine, named after the symbol of the Steel City and the thousands of IKEA allen keys used to make him, will welcome visitors in Sheaf Square.

 

Jason Heppenstall, sculptor, said, “I am so happy that I was able to bring two such big icons together in Allen the Peregrine and I hope that members of the public have as much fun with him as I did while creating him.”

 
Garry Deakin, IKEA Sheffield Store Manager, said: “We’re so excited to become a part of Sheffield’s fun and vibrant community and we’ve been delighted with the response to Jason Heppenstall’s Allen the Peregrine sculpture.
 
“Sheffield’s reaction to our Wonderful Everyday Tour has been fantastic so far, and we look forward to opening our doors to the city on the 28th September.”
 
The IKEA Wonderful Everyday Tour, a series of free events and installations in and around Sheffield to celebrate the new IKEA in the city, is running until 28th September.
 
To find out more about The Wonderful Everyday Tour, visit IKEA.co.uk/Sheffield  

Join the conversation on social media at: #WonderfulEveryday
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