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Creative

Shay & Blue Teams up with Made by Blah for 'Be Real' Campaign

Four digital films feature influencers representing their fragrance of choice from the brand's latest range

Shay & Blue Teams up with Made by Blah for 'Be Real' Campaign

The award-winning cruelty-free boutique perfumery Shay & Blue has launched its “Be Real” campaign. The campaign is one of the brand's most ambitious to date covering multiple TV platforms, press and socials.

Shay & Blue teamed up with creative agency Made by Blah and Like Minded Individuals to create this innovative campaign.  

All Shay & Blue products are vegan, cruelty free, sustainable, ethical and clean. Made by Blah created a campaign to reflect these truths.  The films hero the ingredients, and the brand’s influencers. The influencers represent the fragrance they wear/like the most. 

The music was composed and sung by up and coming artist Charlotte Cunningham, who wrote the abstract lyrics after smelling the fragrances.  Print and Social uses collage art to give an epic kaleidoscopic feel.  Everything in the campaign is real, including the process, reinforcing Shay & Blue’s craft and authenticity.

You can watch the first film, for Black Tulip, below


You can watch the second film, for Salt Caramel, below


You can watch the third film, for Blood Oranges, below


And you can watch the fourth film, for Atropa, below


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Credits

Creative Agency: made by blah

Creative Directors: Jim Townsend & Oli Cole

Agency Production Company: Like Minded Individuals

Producer: Tracy Stokes

Production Asst: Olivia Anastasiou

Director: Jeremy Valender

Production Company Producer: Emma Edwards

Editor: Carly Baker

Designer: Gemma Lawrence

Music: Charlotte Cunningham & Brendan Powers

Stylist - Lola Chatterton

Make Up Artist: Lucy Joan Pearson

Hair Stylist: Stephen Beaver

Nails: Loui-Marie Banks

Category: Beauty & Health , Perfume and aftershave