Sharon Fernandes Named Managing Director of HeathWallace Asia

HeathWallace has announced the appointment of Sharon Fernandes as Managing Director for Asia.

Sharon was most recently Head of Client Engagement, Strategy and Operations at HeathWallace, a role she held for nearly two years and succeeds Maria Sit, who has moved to a new position with an international financial services company.

Of the new appointment, Dave Wallace, HeathWallace CEO, said, “Sharon’s experience both prior to and with HeathWallace makes her the perfect person to head our team through their next exciting challenges,” said Wallace. “She continues the good work that Maria began when our office in Hong Kong started operations in 2006.”

“I’m excited, and honoured, to lead HeathWallace Asia into our next stage of growth,” says Sharon.  “We are passionate about designing experiences synthesised from deep customer insights. Ultimately our goal is to enable organizations transform to being truly customer centric by defining meaningful and emotional connections with their customers.”

Fernandes has over 16 years’ digital solutions experience encompassing customer experience strategy, managing regional enterprise technology solutions and program management in financial services, insurance, luxury & retail industries. Prior to joining HeathWallace, Sharon helped establish the Hong Kong market footprint for SapientNitro where she was leading multiple accounts on strategic digital transformation initiatives involving regional end-to-end eCommerce solutions across China, Japan, Hong Kong, Singapore, Australia.

“She brings with her extensive knowledge from working with multi-national clients in financial services, insurance and luxury retail industries which empowers her to grow our operations in Asia,” added Dave.

Reporting to Dave, Sharon will work closely with her lead team, Aurelia Wong, Director of Client Engagement and Strategy, Fred Aragao, User Experience Lead, Estuardo Heer, Creative Lead and Michael Chung, Tech Lead to define our strategy and offerings to help diversify HeathWallace’s business in Asia. The Hong Kong team will also work in close collaboration with our Global Experience Design Practice and be supported by Homaxi Irani, Global XD Practise Lead and Keiyu Kamatani, Global UX Lead.