Sharing is Caring in VCCP's Sweet New Nationwide Spot

Editor Bruce Townend recently collaborated with Another Film Company director Steve Reeves to deliver this charming cut for the latest Nationwide commercial.

Penned by VCCP London, this optimistic film entitled “Life’s Better When we share”, features a young girl who gives away her homemade cup cakes and as a result is given a gift by each of the recipients, learning that the more she gives, the more she gets back in return.

The simple narrative and natural performance is stitched seamlessly together resulting in a heartwarming and feel good commercial.