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Hires, Wins & Business

Serviceplan Snaps Up Jason Romeyko for its 'Creative Board'

The international creative leader joins from Saatchi & Saatchi

Serviceplan Snaps Up Jason Romeyko for its 'Creative Board'

The Serviceplan Group has acquired the talents of the internationally renowned creative leader Jason Romeyko. After more than 23 years, the 44-year-old left Saatchi & Saatchi, where he was most recently employed as a Worldwide Executive Creative Director. There he was globally responsible for clients such as Toyota, Deutsche Telekom and GlaxoSmithKline . At Serviceplan, he takes on the role of Global Executive Creative Director across their group’s Creative Board.

"I am incredibly proud to bring Jason Romeyko over to us,” said Alexander Schill, the global creative head and CCO of the Serviceplan Group. “His personality and his work embody exactly what we want to achieve with the Creative Board: first-class creativity, focused development and global implementation."

Last February, Alexander Schill launched the "Creative Board", whose members are based in the holding company of the Serviceplan Group and are not assigned to a specific agency in their network. In this way, they are available to all agencies across the Group in a cross-discipline and, above all, cross-market context, ready to support the development of large campaigns or, depending on the requirements of the budget, to act as the lead. Since its inception, the Board has been in continuous operation in Germany, as well as overseas Serviceplan locations such as Dubai, China and Korea.

„Unlike other agencies, I am inspired by how Serviceplan is growing its geographical footprint. It is evolving into a diverse culture of über-creativity, capable of building big international brands across any touchpoint. Right now, it is possibly the hottest independent agency network in the world. I am privileged to join Alexander Schill, Florian Haller and the Creative Board on this journey to take it even further,” says Jason Romeyko, who, like all members of the Creative Board, is a Global Executive Creative Director reporting directly to Alexander Schill.

Jason Romeyko is a pioneer of multi-platform communication and began his career in 1993 as a copywriter at Saatchi & Saatchi in Sydney. Within four years he was promoted to Creative Director and has since worked across the entire network. In addition to his client remits, he creatively led his former network’s output in Russia, Poland and Switzerland, co-founded an office in Berlin and founded his own agency hub for Deutsche Telekom in Vienna.

In his role as a Worldwide Executive Creative Director, since 2007 Romeyko has developed and rolled out Deutsche Telekom’s breakthrough "Life Is For Sharing" campaign across Europe. Over the years internationally the campaign has won multiple awards and has contributed to the German telecommunications giant becoming the most valuable brand in Europe.This year with the mobile game "Sea Hero Quest", he won nine Cannes Lions (and a tenth for GSK). Currently the game has currently more than two-and-a-half million players actively supporting dementia research already generating the equivalent of over 9,000 years of scientific data. And last year his #HIVHEROES edition of Vangardist Magazine was printed with the blood of HIV+ people. By generating conversation, it was designed to break the stigma surrounding people living with the virus. Similarly, this brought Romeyko a further nine Cannes Lions.
His other attention-worthy projects include the internet hit “Angry Birds Live” for Deutsche Telekom and the “Firework” campaign and music video for Katy Perry which won the Video Of The Year in 2011 at the MTV "Video Music Awards".Other major clients also included Toyota (for which he was responsible for the creative output in EMEA), and the pharmaceutical company GlaxoSmithKline, which through OTC brands such as Voltaren, Otriven, Fenistil and Lamisil, he helped transform into one of the Publicis Groupe’s major clients.
In addition to the numerous Cannes Lions over the years, Jason Romeyko has also been awarded with countless other international creative awards, including awards at D&AD , Eurobest, ADCE, Golden Drum, Clio and LIA.

Genre: Strategy/Insight