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Hires, Wins & Business

Serviceplan Greater China Expands Management Team

Chong Kin, Marcus Ma and Lili Pang appointed to drive future growth

Serviceplan Greater China Expands Management Team

As Serviceplan International continues to expand its unique House of Communication model across the globe, making strategic creative and management hires to reflect their increasingly global outlook, Serviceplan China has appointed Chong Kin as Chief Creative Officer Greater China, Marcus Ma as Managing Director Beijing, and Lili Pang as General Manager Shanghai. Chong Kin and Marcus Ma have joined Serviceplan China from Ogilvy & Mather Beijing, where they were responsible for the AUDI China account.

With the new hires, Serviceplan is strengthening the management of its two key creative and business hubs of Shanghai and Beijing.

Together with the new management, a strong team of creative, as well as strategic and client servicing talents bring their expertise to the office in Beijing and Shanghai.

Markus Noder, Managing Partner Serviceplan International commented: "China is still the biggest growth market in numbers and technology in the world, and on its way to become the global leader. Together with our new Management in China, we as a group feel very comfortable and ready for the challenges to come. I believe the mixed team of Chinese and international talents will give this agency a new fresh face and the new Management a great start."

Jason Romeyko, Worldwide Executive Creative Director Serviceplan Group, added: "China’s creativity is reaching an interesting point, and will be seen more and more on the international stage. The mix of media, technology and people makes this new team interesting. The Chinese team will play a big role in our creative extension."

Serviceplan China is on a mission to build best brands, whilst maintaining a strong alignment with Germany to function as a bridge for international clients entering the Chinese market.