Sehsucht Unveils the Mercedes-Benz X-Class in Gloriously Epic CG Spot

Challenge the elements. Master all kinds of terrains with unparalleled elegance. It’s the dawn of a new era. The first of a new kind. Introducing the Mercedes-Benz X-Class - the world’s first premium class pick-up truck - coming in 2018.

First of A New Kind was created by German agency Lukas Lindemann Rosinski and directed by Sehsucht’s Ole Peters. This captivating film, created entirely in CG, celebrates the design and performance of the vehicle as it travels with power and elegance through the elements. 

As the Mercedes-Benz X-Class will launch next year, the classic rules for car commercials – the ¾ frontal packshot, framing or animation - had to be thrown out the window for this campaign. Director Ole Peters used highly advanced technology and epic cinematography to capture the spirit of the car without revealing too much and creating a beautiful film. 

The impressive VFX was handled by Sehsucht’s Hamburg office and led by VFX Supervisor and Head of 3D, Daniel Jahnel. 

Sehsucht Director and Executive Creative Director, Ole Peters, says: “It’s always fun to create a visually epic scenery from scratch. As well as building these various environments, we designed transition effects that could lead from one scene to the next in a smooth and visually interesting way. To do so, we continuously developed and improved our CG pipeline to ensure we were delivering the best simulation, creature and environment work possible.”

The Mercedes-Benz X-Class will launch in 2018 and the First Of A New Kind will run as part of a global campaign, launching online from July 2017.