SCS Brings Boost Mobile’s Interstellar 'Galactic Thunder Pony' to Screens Everywhere

Boost Mobile recently tapped content and media agency, Schiefer Chopshop (SCS) to create multi-platform interstellar experience, “Galactic Thunder Pony.” Helmed by a fun and addictive game in a retro 8-bit visual style, the game is available on laptop and mobile devices, and will also live through OOH in New York and Philadelphia in station takeovers with enabled SnapCodes for direct access.

As straphangers fight the tyranny of the Evil Intergalactic Mobile Megacorp, they’ll also engage with the latest iteration of the mobile lifestyle brand’s “Project Switch” campaign, also created by SCS. In trials, the platform has an average 3-minute engagement time, immersing consumers in the brand experience in a fun, positive way.

In the OOH campaign, subway travellers will be met by posters of the Inter Galactic Megacorps Bosses of the game, such as Mawro the Data Crusher and Dead Zone Dementor, each designed to represent various pain points of mobile users. The campaign will also include Snap Ads, which will target gamers and users who’ve previously watched the brand’s videos, and a 1-week geo-fencing flight that serves ads within a 1-mile radius of the billboard.