Schawk Receives First Brief from Sky

Schawk has received its first production campaign brief from Sky – working with Sky Bet and their creative agency McGarry Bowen, the London team will be deploying the localised print, outdoor and on trade campaign in August.

This is part of a wider deal that has been struck with Sky to deliver all Print and Digital post-production work through a dedicated on-site studio.

This means Sky’s roster of Creative Agencies will continue to create campaign concepts and executions, and Schawk now takes responsibility for the versioning and adaptation of campaigns. Sky joins many other successful brands who have separated these tasks from their Creative Agencies.

Keith Martin, Operations Director of Sky Sales & Marketing Group says “Here at Sky we are very proud of our creative output and are always looking at how we can improve how we work. Centralising and decoupling our print and digital post production work will mean our Creative Agencies can focus on what they do best – creative work – and we benefit from increased cost efficiency.” 

Rob Moore, Schawk Managing Director said "We are delighted and very proud that Sky has chosen Schawk to partner with. We look forward to supporting their business and their agency partners using all our 60 years of global experience and expertise working with the world's leading brands."