Hires & Wins
Oct. 11, 2012, 12:37 p.m. by LBBOnline
SarkissianMason’s Digital Win for Alexis BittarNew digital strategy assignment follows recent wins from Shopstyle and Hard Candy Fitness
SarkissianMason, a New York-based digital innovation agency for fashion, beauty and retail brands, has won a digital strategy assignment from Alexis Bittar, the award-winning fashion jewellery brand.
In making the announcement, Bittar eCommerce Manager John Ehlers noted, “Both we and our associates at TSG Consumer Partners have been looking for an agency to ensure the Alexis Bittar story is told across all devices and channels by creating a digital experience that merges lifestyle, brand and product to fully engage the consumer. We have found that agency in SarkissianMason, a strategically focused digital agency that is known for improving and growing digital sales by accessing key users.”
TSG Director of Marketing and Social Media Ainsley TeGrotenhuis added, “Sarkissian is known for creating exceptional user experiences and visual designs enhanced by the creative use of technology. As investors in consumer brands we highly value this role.”
The Bittar win closely follows two other wins: digital branding for etailer ShopStyle and digital innovation for Hard Candy Fitness.
SarkissianMason, partner, George Swisher said, “We are hyper-focused on helping clients use innovative digital marketing to drive consumer engagement and hence powerful business results. Our recent wins are in our sweet spot of connecting the dots between smart strategy and immersive user experience.”
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