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Hires, Wins & Business

SAP's New Global Campaign Aims to Make Business Better

BBDO New York's explainer campaign stars actor Clive Owen and features scenic shots of a multitude of different businesses

SAP's New Global Campaign Aims to Make Business Better

This week, SAP, the market leader in enterprise application software, is launching a new global advertising campaign. The campaign is the next evolution of its “We help the world run better” platform and is centred on helping their customers become best-run businesses. The commercial ends with a new tagline, “The best-run businesses that make the world run better. The best run SAP.”

The effort, created by BBDO New York, is a multi-media campaign that includes TV/film, print, digital, out-of-home, social and an updated web experience. The TV spot continues to feature actor Clive Owen, who first appeared in SAP commercials last year.

The campaign launches with paid media support in both the U.S. and Germany.

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Advertiser: SAP

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Greg Ketchum, Tom Godic

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Account Executive: sabel Pluck

Business Manager: Grace Kelly

Account Management: Virginia Rojo

Director of Music: Rani Vaz

Planning Director: Brit Browning (Group), Damon Garrett (Associate)

Senior Producer: Ted McEnaney

Director of Integrated Production: David Rolfe

Managing Director: Gerhard Remlein

Executive Producer: Alex Gianni

Senior Account Director: Lesli Bilgor

Production Company

Production Company: O Positive

Executive Producer: Ralph Laucella, Marc Grill

Director: Jim Jenkins

DOP: Claudio Miranda


Edit Company: MackCut

Editor: Ian Mackenzie

Edit Assistant: Gustavo Roman

Executive Producer: Gina Pagano

Post Production / VFX

Post Production Company: Method NY

Colourist: Tim Masick

Producer: Kevin Breheny

Lead Flame Artist: Mario Caserta

Senior Producer: Graham Dunglinson


Composer: Storefront

Audio Post Production: Heard City

Sound Engineer: Evan Mangiamele

Managing Director: Gloria Pitagorsky

Producer: Sasha Awn

Digital Production Company

VFX Supervisor: Douglas Luka