SapientNitro APAC Hires Sean Burke-Gaffney as Director of Technology

SapientNitro®, part of Publicis.Sapient, strengthens its technology offering by bringing on board Sean Burke-Gaffney as director of technology at SapientNitro Asia Pacific.

Burke-Gaffney has been at the forefront of technology innovation, implementing strategies for the last 15 years, and have increased market presence and profitability for Fortune 100 companies. As a trusted strategic advisor to global and national leading companies, he has worked with the likes of Disney Interactive, Harley-Davidson, Coca-Cola, Porter Airlines, BMO, First Niagara Financial Group, Capital One, Chrysler, Holt-Renfrew, and Loblaw Company Limited.

He recently graduated from SapientNitro’s Chief Marketing Technology Officer (CMTO) University. This is an intensive year-long course modelled after professional MBA programmes. It is designed to arm senior technologists with the skills to bridge gaps between technology, marketing, and creative services.

Dr Christian Oversohl, chief executive officer at SapientNitro Asia Pacific said, “I am delighted to welcome Sean into the team. As an accomplished technologist and recent graduate from our CMTO University, he has the talent to bring together very different perspectives and points of view across technology and creativity, and ways of creating and inventing possibilities. Sean has already made a significant impact on our clients in North America, and I’m confident his move to APAC will contribute to our growth across the region.”

Of the move, Burke-Gaffney says, “My role is to work with our teams to align user experience, technology, and creative, to create great brand stories for clients. I’m excited to join the APAC team and be based in Singapore. It’s highly dynamic, culturally diverse, and filled with amazing talent. I am looking forward to driving an already high performing team to break boundaries where technology and story meet and exceed our clients’ expectations.”