Samsung Teams Up With Surf Life Saving Australia to Launch Pocket Patrol App
Says Philip Newton, corporate vice president and chief marketing officer, Samsung: "Each year Samsung looks at local real life issues affecting Australians and how technology can help support or solve the problem. Pocket Patrol allows Samsung to support SLSA by providing a tool to help them educate beachgoers regarding rips and hazards at the beach."
Grant McAloon and Vince Lagana, joint ECDs at Leo Burnett Sydney said smartphones are becoming a natural extension in people's lives and with two-thirds of Australian beach goers unable to identify a rip, there was an opportunity to use technology to raise beach safety awareness.
Says McAloon: "The idea to develop Pocket Patrol came from connecting these two insights together, creating an app that lifeguards and surf lifesavers can use to pinpoint dangers in real time."
Says Lagana: "It was important that Pocket Patrol was easy to use; it had to be as simple as holding up your smartphone to the water. Augmented Reality became a natural fit to implement into the app, Pocket Patrol is the first time that this technology and GPS have been used together to display hidden dangers in such a manner. Making it happen meant pushing the technology to its current limits so we could achieve a level of accuracy satisfaction to both SLSA and Samsung."
Shane Daw, coastal safety manager at Surf Life Saving Australia, said the innovative technology of Samsung Pocket Patrol has provided beach visitors with a firsthand look at what lifesavers see every day.
Says Daw: "The identification of rip currents and other hazards displayed through Samsung Pocket Patrol's augmented reality program has greatly assisted in providing increased education and awareness."
More than 2,000 beachgoers tried Pocket Patrol during the four-week pilot, learning how they too can identify rips and other potential hazards. A further three million connected with the program through Virtual Reality, 360 film and online content that communicated the importance of beach safety.
For more information on Pocket Patrol visit, http://www.samsung.com/launchingpeople.
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