senckađ
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Sam Ciaramitaro Fights Homophobia with Short Documentary

22/10/2014
44
Share
Director & Digitas VP responds to anti-gay sentiment at White Sox LGBT night

In late August, the Chicago White Sox hosted an LGBT night in partnership with Equality Illinois. Anti-gay fans ranted on Facebook about whether the White Sox should host such a night.

After reading through the disparaging comments, award-winning Chicago Director and Digitas VP Sam Ciaramitaro – who has spent his career as a director and producer of national TV commercials, episodic TV series and documentaries – decided to make this short film, “Take Me OUT to the Ballpark,” in response.

The film focuses on five Sox fans who happen to be LGBT or support LGBT rights. Ciaramitaro filmed them prior to attending the Sox/LGBT Pride game in August. In the film, the fans discuss how they just want to go to a baseball game, spend time with their friends, be accepted by others and live their lives the best they know how.

The MLB and Equality Illinois, which sponsored the night, are both aware of and gave Sam permission to do the documentary. Equality Illinois is also promoting the film. You can check out the positive response it’s already received since it was posted to Facebook. 



Credits