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Creative

Saatchi & Saatchi Melbourne Walks the Walk in New Bank of Melbourne Ads

Saatchi & Saatchi Worldwide, 1 month, 3 weeks ago

The stylish ads are directed by Tom Campbell

Saatchi & Saatchi Melbourne Walks the Walk in New Bank of Melbourne Ads

Bank of Melbourne has this week launched the evolution of its ‘For the Makers’ campaign in collaboration with Saatchi & Saatchi Melbourne, titled ‘Walk your Walk’.

Jac Phillips, Bank of Melbourne Head of Brand & Marketing said, "There’s an undeniable pulse to Victoria. It’s alive, full of restless thinkers and creators, doers and makers - all working towards their goals in unique ways. We’re proud to unveil the next stage of our ‘For The Makers’ brand campaign, inspired by Victoria’s energy and individuality".

Mark Cochrane, Saatchi & Saatchi Melbourne Managing Director said, "As a state that walks the walk, rather than talks the talk, we’re really pleased with how this campaign captures the maker spirit of Victorians. It’s been a really collaborative process with all involved”.

The first part of the campaign will be prominent across Victoria in TV, Social, out of home and in-branch. You can check out the 45 second spot below:

And the shorter 15 second spot below:


Advertiser

Senior Manager Marketing: Tara Hennessy

Marketing Manager: Luke Shelley

Head of Brand & Communications: Jac Phillips

Creative Consultant: Megan Quinn

Advertiser: Bank of Melbourne

Creative Agency

TV Producer: Jo Alach

Copywriter: Sam Harris

Executive Creative Director: Leon Wilson

Senior Account Director: Symon van Haalen

Creative Agency: Saatchi & Saatchi Melbourne

Client Servicing: Rebecca Robertson

Associate Creative Director: Tom Wenborn

Music and Sound

Sound Mix: Colin Simkins, Gusto Studios

Music Agency: Level Two Music

Offline

Editor: Michael Lutman, The Butchery

Post Production / VFX

Colourist: Martin Greer, The Refinery

Production Company

Production Company: Exit Films

Producer: Kat Latour

Editorial & Online: Eugene Richards, The Refinery

DOP: Sam Chiplin

Director: Tom Campbell

Category: Banking , Finance/insurance

Genre: Digital , PR , People