Saatchi & Saatchi Australia Puts the Bad in Dad for Toyota

Director Scott Pickett shows us what a little automotive therapy can do to even the most straight-laced of characters in this slick new spot for Toyota out of Saatchi & Saatchi Sydney. Set to George Thorogood’s classic “Bad to the Bone,” we follow one dad channeling his inner bad boy with the newfound swagger that his red special edition Camry RZ has given him.  Suddenly, life's annoyances aren't so bad, as the transformed family man gets a little saucy with his son, neighbor, mother and wife. 

With the campaign’s clever narrative and perfectly understated comedic performance, Scott Pickett brings the best kind of bad to the Toyota brand.