Saatchi & Saatchi Appointed Regional Creative Agency for FWD Group

Saatchi & Saatchi has been named Creative Agency for FWD Group, the next generation insurance company which is on a mission to change the way people feel about insurance.

“The team at FWD is bold, smart, innovative and on a mission to transform the category. They’ve given us a brief that has our creative people fired up at the opportunity to start working with them and we couldn’t be more excited to get started,” said Shannon Cullum, CEO of Saatchi & Saatchi Singapore and Malaysia.

Tim Oliver, Chief Commercial & Marketing Officer, FWD Group added, “The team at Saatchi & Saatchi really impressed us with their knowledge, enthusiasm and shared belief in our mission to change the insurance category forever. Their creative insight and expertise complements ours, providing the perfect springboard for future success.”

The win will see Saatchi & Saatchi develop FWD Group’s brand communications in the region, with in-market work handled by local agencies independently appointed by each country.

Saatchi & Saatchi Thailand was appointed by FWD Life Insurance in Thailand as local agency in a separate pitch.