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Hires, Wins & Business

RTO+P and Peach Street Distillers Announce New Seasonal Gin

Red Tettemer O'Connell + Partners plays integral role in the release of the new 'Hoppy Plum' flavour

RTO+P and Peach Street Distillers Announce New Seasonal Gin

Red Tettemer O'Connell + Partners (RTO+P), and award-winning craft spirit brand Peach Street Distillers announced today that they are rolling out the first in a limited edition seasonal batch of TuB Gin called “Hoppy Plum.”

The agency and brand wanted to experiment with the already delicious liquid by adding seasonal flavors into the mix and offering consumers exclusive, micro-batches. The first special edition Fall flavor, “Hoppy Plum,” starts with the original citrus-forward gin made with locally picked high desert juniper berries, is married with Palisade plums in the Palisade Plum Eau De Vie and is macerated with Palisade Chinook Hops, for a softly spiced smooth spirit. The forward flavor of Eau De Vie is of particular note, as Peach Street Distillers was the first distillery in the country to include it in their gin.    

Founded in the high plains of western Colorado, the TuB brand originally launched in 2008 out of a partnership between RTO+P and Peach Street Distillers. Since its inception, RTO+P has helmed all the visual identity, branding, packaging and marketing duties for the beloved brand and continues to take gin enthusiasts on a journey with this exciting new flavor profile. This series of special edition flavors will continue to highlight the quirky and mysterious story of the TuB brand and take advantage of the crisp, regional ingredients used for all of Peach Street Distillers’ spirits.

“By working closely with Peach Street Distillers for several years we’ve become heavily entrenched in the process, and were able to notice a shift in what people are drinking and how they stock their at-home bars,” said Steve Red, RTO+P’s Chief Creative Officer. “We want to open up new mouths and minds to TuB Gin by releasing special, seasonal batches that will add a twist to entertaining and to the enthusiast’s tastes.”

“Collaborating with RTO+P on this relaunch has been an amazing experience because we are both so passionate about the TuB brand and overall quality of the product, adding the seasonal element to it just made sense. We’re located in one of the best regions for unique, fresh ingredients and wanted that to be a part of TuB’s next chapter,” said Moose Koons, sales manager at Peach Street Distillers.

“Hoppy Plum” will be rolling out in select markets soon ahead of the holiday season.

Category: Alcoholic drinks , Spirits

Genre: PR , People , Strategy/Insight