RPA’s ‘Imaginary Friend Society’ Campaign Continues with ‘Being Scared’

Design and animation studio Laundry recently created 'Being Scared', an original animated short film for the Imaginary Friend Society, which is dedicated to teaching young cancer patients about treatment in a way that’s easy to understand. 'Being Scared' is part of a series of 20 animated films commissioned by the Paediatric Brain Tumor Foundation in partnership with ad agency RPA.

In the film, an imaginary friend named Pico de Gallo teaches kids that it’s okay to be scared, especially when you’re facing something unfamiliar. “You just have to remember that you’re stronger than you think,” he says.

“We loved the script for ‘Being Scared’ because we felt it was a universal theme that everyone can relate to,” says Anthony Liu, Laundry Partner/Executive Creative Director. “RPA’s goal was to make sure the stories were approachable for kids, and this idea filtered down through our character designs. For us, watching Pico de Gallo come to life through the animation was creatively rewarding - and we’re extremely honoured that we were asked to be a part of such a worthy and inspirational initiative.”