Campaign for Monoprix was unanimously selected by a jury composed of high-profile creative directors and talent from Paris' leading agencies
In a rare unanimous decision, "Worst Song in the World", Rosapark's viral ad for Monoprix, was elected best campaign in France at the Grand Prix Strategies last evening.
Released this past April, the campaign has already reached 12M views online.
Strategies, the most reputed French advertising publication, hosts an award show each year to honour the country's most creative campaigns. Rosapark's campaign for the retail chain was unanimously selected by a jury composed of high-profile creative directors and talent from Paris's leading agencies, including Buzzman, Ogilvy, Marcel and more.
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