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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Rosapark's Canned Drink Stunt Gives Customers a Taste of Drowning

11/06/2015
Advertising Agency
Paris, France
353
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Seawater in a can gives passersby at a port discount on new flotation vests

In France, one in three sailors hit the water without a life jacket. To promote the new Izeber50 flotation vest, Rosapark hit the port of Marseille, and other spots in the south of France, to distribute WAVE, a new drink with a twist.

That twist? Each can contained 100% seawater. The agency captured the startled customers promptly spitting out the 'drink' to hilarious results. It wasn't all bad for them though, as each can also served as a coupon for 30% off in Decathlon stores.



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Credits
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