Rooster's Paul Proulx, DDB and Dairy Farmers of Canada Raise a Glass to the Milk Glass
DDB and The Dairy Farmers of Canada are raising a glass as they celebrate The Milk Glass in this tongue-in-cheek campaign to raise awareness for The Dairy Farmers of Canada’s website.
The Milk Glass takes an incredibly popular idea – the glass – and refines it even further. The spots ask us to reimagine the future of milk drinking, so you can take your milk drinking to a “whole new level” with a glass specially designed to pour milk into, and to drink out of.
Paul Proulx was the editor. The spots were directed by Steam Film’s Matt Atkinson.
Advertiser: Dairy Farmers of Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Agency: DDB Canada
Associate Creative Director: Craig Ferguson, Allan Topol
Director of Production: Stef Fabich
Editor: Paul Proulx
Edit Company: Rooster Post Production
Edit Assistant: Aaleya Waslat, Colin Murdock
Post Production / VFX
Finish: Fort York
Colourist: Wade Odlum
Post Production House: Alter Ego
DOP: Robert Scarborough
Director: Matt Atkinson
Production Company: Steam Films
Category: Milk , Soft drinks
Genre: Comedy , Dialogue , Digital , PR , People