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Creative

Rogerio Silva Directs a Powerful Ad for the Perfume Women Wish Existed

lbbonline.com, 1 month, 3 weeks ago

The striking ad uses bold imagery to convey an 'unabashed feminine power'

Rogerio Silva Directs a Powerful Ad for the Perfume Women Wish Existed

Possession is a spec ad from filmmaker Rogerio Silva (edifice; Abaddon), who’s goal was to create a perfume brand that's intense and edgy, while offering alternative, unabashed, feminine power. The video embodies these principles with mature, bold and modern visuals that are minimalist, but charged with emotional content and intent.

The shoot took place in London in January 2016, and the post production stage started in February, with on and off development of CG assets, animation, rendering and compositing until late February 2016. Final post and Voice Over were completed in September 2016.

You can check out the video below:

Possession from Rogerio Silva on Vimeo.

Animation

Voice Actor: Aegina De Vas

Music and Sound

Song: "Barracuda" by Luke Atencio

Post Production / VFX

3D: Claire Blustin

Production Company

Writer: Rogerio Silva, Elina Alminas and Rus Kuzmin

Hair and Make Up: Abi Rose Liddle

Director: Rogerio Silva, Elina Alminas and Rus Kuzmin

Genre: Digital , PR , People , Storytelling