RKCR/Y&R Asks for More in This New Lloyds Ad

Lloyds Bank is launching a campaign to raise awareness of its Club Lloyds Current Account.

Created by RKCR/Y&R, the campaign features a 30-second TV commercial that uses the classic “Please Sir, I want some more” clip from the film version of Oliver Twist. The voiceover then explains how this serves as an inspiration for “wanting more out of life”.

The ad supports the message that the Club Lloyds current account offers an exclusive range of services. Launched in March 2014 to reward customers paying into their accounts each month, Club Lloyds current account benefits include an attractive 4% credit interest rate, access to exclusive mortgages, savings rates and lifestyle offers.

TV activity, which breaks on 6 October and runs for six weeks, is supported by press, OOH, DOOH, social and digital advertising.