Rightpoint Expands Design Leadership Team

Rightpoint, an independent customer experience agency with technology at its core, is designing the agency of the future today with the expansion of its national, user-centered design and strategy team. The agency announced the appointment of five distinguished design industry leaders, reinforcing Rightpoint’s design-tech focus, helping the team create and define the digital agency of the future. The additions bolster Rightpoint’s creative presence in Chicago, Detroit, and Atlanta, and also expand the South and West regions with strategic hires in Los Angeles and Dallas.

Rightpoint’s expanded design and strategy team help position it as a customer experience agency with robust, user-centered design disciplines and capabilities in mobile, IoT, AR/VR and artificial intelligence. In addition, the new hires, which include industry veterans from some of the world’s largest digital agencies, solidify Rightpoint as a destination for creative talent:

• Chetan Bagga, Group Experience Director, based in Atlanta. Bagga leads the design and experience strategy across multiple channels including mobile, social, web and physical. He joins Rightpoint following four years as Regional Creative Director at SapientRazorfish, where he led multi-disciplinary teams through end-to-end customer experience design and strategy engagements. Prior to that, he spent eight years creating cutting edge media experiences at IBM Interactive and led the IBM Sports user experience practice.
• Stacey Doyle, Content Director, based in Chicago. With more than 26 years of experience spanning traditional advertising, UX and content strategy, her experience includes over a decade at SapientRazorfish and more recently consulting for independent agencies and not-for-profits. Doyle is focused on operationalizing content design at scale and helping Rightpoint clients develop and shape their content for digital experiences.
• Antonio Garcia, Group Experience Director, based in Chicago. Garcia advances Rightpoint’s cross-disciplinary approach to the methodology and practice of UX, research and visual design. Prior to joining Rightpoint’s design leadership, he helped launch Northern Lab, Northern Trust’s internal innovation accelerator. Before that he led gravitytank’s interaction design discipline and social innovation practice. García is also VP of Diversity & Inclusion for AIGA Chicago.
• Sandy Lipscomb, Experience Director, based in Detroit (the agency’s highest growth market). A 20-year industry veteran, Lipscomb has helped clients such as Chrysler Brands, Hilton, Smuckers, Kimberly Clark, VW, Ford and Johnson Controls come to life digitally. Lipscomb brings deep knowledge of human/digital interaction combined with expertise in design, strategy, and usability.
• Rey Nungaray, Group Experience Director, based in Chicago. Nungaray joins from Critical Mass New York, where he was the North American creative lead on the Citibank account. He brings 18 years of deep multi-industry expertise rooted in design, culture and technology for clients including Samsung, Coca-cola, GE, Mastercard and Verizon. Nungaray will focus on driving user-centered brand innovation for Rightpoint’s key strategic accounts.

In addition to the five newest members of Rightpoint’s creative team, Rightpoint veteran, Tom Quish has recently been promoted to Senior Group Creative Director and National Practice Lead. Based in Chicago, Quish will continue to build out the rapidly-growing Design team, help to evolve Rightpoint’s creative capabilities, and partner with clients to deliver innovative business solutions and impactful customer experiences.

“We are thrilled to be elevating the breadth and reach of our user-centered design capabilities with the addition of some of the digital design industry’s finest professionals to our national design and strategy team,” said Anamika Lasser, SVP Design & Strategy. “At Rightpoint, we’re collectively focused on our people to build our clients’ digital futures today. We take tremendous pride in bringing on talented people who not only have deep tech and design expertise, but also have the curiosity, commitment and energy to foster our culture of innovation. With their impressive backgrounds and demonstrated excellence, these individuals are no exception.”

In November, Rightpoint announced the acquisition of mobile innovation and emerging technologies firm, Raizlabs, bringing together the best customer experience talent and further enforcing Rightpoint’s focus on the future of tech and design.

For more information visit: www.rightpoint.com