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Rick & Mario Direct Peperami's 'The Animal is Back' Campaign for Atomic

Partizan directing duo's Horror inspired food films 'Wickerman' and 'The Walking Dead' also honour the two rides from the theme parks with the same namesake

Rick & Mario Direct Peperami's 'The Animal is Back' Campaign for Atomic

Directing duo Rick & Mario, from the animation studio Red Knuckles,have revived Peperami’s iconic ‘Animal’ character in this new campaign.

The two 20-second spots feature ‘Animal’ enjoying two of the scariest rides at Alton Towers and Thorpe Park.

By using and reinventing the classic character, the ads have anostalgic feel, but are still slick and fresh.

The two films are called 'Wickerman' and 'The Walking Dead', in honour of the two rides from the theme parks. 

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Brand: Peperami

Creative Agency

Creative Agency: Atomic

Producer: Spru Rowland

Creative Partner: Dave Henderson

Production Company

Production Company: Partizan

Executive Producer: Duncan Gaman

Director: Rick & Mario

Producer: Leo Green

Post Production / VFX

Post Production Company: Nice Biscuits


Lead Animator: Pascale Bories

Animation: Paul Torris

Category: Food , Snacks and confectionary

Genre: Animation