Rick & Mario Direct Peperami's 'The Animal is Back' Campaign for Atomic
Directing duo Rick & Mario, from the animation studio Red Knuckles,have revived Peperami’s iconic ‘Animal’ character in this new campaign.
The two 20-second spots feature ‘Animal’ enjoying two of the scariest rides at Alton Towers and Thorpe Park.
By using and reinventing the classic character, the ads have anostalgic feel, but are still slick and fresh.
The two films are called 'Wickerman' and 'The Walking Dead', in honour of the two rides from the theme parks.
Creative Agency: Atomic
Producer: Spru Rowland
Creative Partner: Dave Henderson
Production Company: Partizan
Executive Producer: Duncan Gaman
Director: Rick & Mario
Producer: Leo Green
Post Production / VFX
Post Production Company: Nice Biscuits
Lead Animator: Pascale Bories
Animation: Paul Torris
Category: Food , Snacks and confectionary