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Oct. 18, 2012, 11:12 a.m. by LBBOnline
Richards Group & Lucky Twenty One For Ram
Truck brand gets ad with 'Heart'
Agency The Richards Group have enlisted Lucky Twenty One directing duo The Chartrands and editorial house Lucky Post for a return to Ram country—a place where heart, desire, conviction and fight never ride shotgun.
In collaboration with the agency’s creative team, The Chartrands, Lucky Post editor Sai Selvarajan, sound designer Scottie Richardson and colorist Brian Boungiorno, this spot pays tribute to the team at Ram who are moving “Heaven and Earth” to design, engineer and build the very best trucks.
Like the craftsmanship and depth of spirit highlighted in the commercial, this production personifies RAM’s Guts and Glory attitude and goes way under the hood to expose it.
Ram “Heart” Credits:
Agency: The Richards Group
Group Creative Directors: Rob Baker, Jimmy Bonner
Copywriter: Chad Berry
Art Director: Mike LaTour
Producer: Craig Mungons
Production Company: Lucky Twenty-One
EP: John Gilliland
Directors: The Chartrands
Editorial: Lucky Post
Editor: Sai Selvarajan
Sound: Scottie Richardson
Colour/Finish: Tone Visuals (Brian Buongiorno)
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