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Creative

Renault's New Comedic Campaign Celebrates Used Car Owner Pride

Renault and Publicis Conseil continue their saga, initiated in 2016, on the pride of owning a used Renault vehicle

Renault's New Comedic Campaign Celebrates Used Car Owner Pride

With Renault OCCASIONS, you’re going to be proud of your secondhand vehicle. 
 
Renault and Publicis Conseil continue their saga, that initiated in 2016, and focuses on the pride of owning a used Renault vehicle. 
 
After the "Lunch at Step-Parents" and "The Apartment" ads, here are two new episodes illustrating, in a humorous way, this feeling of pride. 
 
In the film "Plane", an airline pilot announcing his flight plan took the opportunity to talk at every turn of his used Megane, which surprised the passengers. 

 
This pride in driving a used Renault is also seen in the movie "The Drive": when asking her order, the customer finds all the excuses to indicate that she runs in a second hand Clio, leaving the operator nothing less than destabilised. These two new episodes were made by Didier Barcelo (Henry production). 

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Client

Advertiser: Renault

Brand Manager: Valérie Candeiller

Brand Communications Manager: Adeline Brevière

Brand Advertising Manager: Sandrine Paralieu

Creative Agency

Creative Agency: Publicis Conseil

Copywriter: Juliette Joël

Art Director: François Lelong

Executive Creative Director: Christophe Peyraque

Executive Director: Stéphane Gaillard / Guillaume Foskolos

Process Manager: Géraldine Sorhaitz

Digital Manager: Jean-Frédéric Bloy / Camille Boijibault

Account manager: Gaëlle Morvan / Laurent Enet

Production Company

Production Company: Henry

Director: Didier Barcelo

DOP: Sebastian Blenkov

Producer: Jean Ozannat / Yannick Dupas, Sophie Bouyer (TV, Prodigious )

Post Production / VFX

Producer: Vincent Bordier, (Prodigious)

Music

Sound Producer: Frédéric Prados (Prodigious)