Recipe Appointed as Lead Creative Agency for 888POKER

Recipe has been awarded the 888poker account by leading online gaming company 888 Holdings. Recipe is now lead creative agency across all of 888 Holdings brands. This includes 888sport, 888casino and Wink Bingo - which Recipe was appointed to in June 2016. Recipe will now be responsible for delivering a new strategy and campaign for the brand, which is due to launch in May 2017.

Dan Jacobs, Creative Director at Recipe said: “In 888poker we have the chance to disrupt the market, to act as challenger brand and to make a big impact. Consolidating the 888 brands is testament to the ridiculously hard work everyone at Recipe put in during 2016 and it’s a big chance to build on that success.”

Itai Pazner, Senior Vice president/Head of B2C division at 888holdings said: “We were looking for an agency to breathe fresh air into the online poker market, we have great plans for 888poker this year and are delighted to have found an agency to help