Months of work by Analog and Studio Hansa
After months of work, alongside Studio Hansa, Analog is proud to announce the completion of the rebrand of CBS’ portfolio of TV channels across EMEA. After the recent release of Hero, the final two idents, Reality and Drama are now on air.
The three Idents complete the rebranding of CBS and create a unified image that exemplifies the diverse genres of entertainment, shown on CBS Channels.
Reality exhibits random objects which are utilized in a series of science based experiments, that trigger a reaction, in a domino effect. The lab embodies the feel of suspense, action and mystery with the infusion of colour. VFX supervisor Mike Merron states “the challenge here was to augment what couldn't be shot on the day, any CGI had to be designed and laid out to complement the on set art direction. From the outset we knew the rose was going to be an entirely CG shot, a great opportunity and challenge for the small team”.
The final Ident, Drama, presents three frozen scenes of definite genre ,held together by coloured strings . The strings reflect the CBS image as well the the aura of the scene, as the characters are literally “hanging on a string”.
The process of creating the Idents took on a categorical schedule in order amalgamate the range of VFX . Matt Chandler, 3D and Fluid Simulation supervisor talks about the VFX the Analog team used in the CBS Idents: “Its always exciting to meet the challenge of creating fully realised CGI sequences like Hero, but we had a variety of details, enhancements and considerations to create across the three idents. Numerous fluid simulations, fire, smoke, rigid bodies and cloth were all created to complete the narratives”.
The release of these idents are highly anticipated after the successful release of Hero. Hero has been featured in the globally acclaimed Stash Magazine and in the Broadband TV News. The following Idents will be shown on all CBS channels.