RB Awards Havas Air Wick and Clearasil Business

RB has awarded the Air Wick and Clearasil brands back to Havas Creative Group, giving them responsibility for 11 of its Powerbrands, plus over 100 local brands. Both brands will be run out of the agency’s New York Village.

The RB account is managed globally out of Havas London and led by Stephanie Smith , Global Brand Director who said; “As a longstanding partner, Havas is committed to bringing our understanding of RB’s consumer base and the breadth of our capabilities to these additional brands. Our agencies are excited to be working on these iconic brands."

Havas currently handles RB’s health and hygiene brands like Durex, Gaviscon and Harpic, as well as household favourites like Vanish and Calgon.

The appointment is effective immediately.