Rapunzel, Rapunzel, Have a Gander at This

11/10/2017

Jelly London

Animation

London, UK

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11/10/2017

Jelly London’s animation director The Kitchen have produced a short animation to promote Specsavers free home eye tests in their latest TVC.

Marrying the story of Rapunzel, a fair maiden in distress and her knight in shining armour, with that of Specsavers, the game-changing optician brand, to create a witty retelling of a beloved fairytale...

Rapunzel really needs help, but she’s in a bit of a fix, you see.

Due to ‘certain circumstances’ she’s unable to leave her ‘house’...

Her eyes are getting so much worse, she really does need an eye test and a new pair of glasses, but what’s a housebound fair maiden to do?

But fear not, help is at hand...

The knight in shining armour, who also happens to be a Specsavers Optometrist, is galloping her way on his trusty steed, braving dragonfire as he goes, and bringing everything with him to test her eyes and try on some stylish new frames too. What a dreamboat.

The Kitchen’s diversely talented, and classically trained team - Animation Director Sam Burton, Character Designer Jacob Merrick-Wolf, and Jelly Illustration artist Chervelle Freyer on background/setting design - worked collaboratively with Specsavers’ in house creative team to reimagine this classic tale. The team used traditional 2D drawn animation techniques and finessed the project using more modern techniques in After Effects.

Credits

Creative in association withGear Seven

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