RAPP UK Launches ‘The Open Diaries’ Campaign With The Open University

In partnership with The Open University, RAPP has created a series of short documentaries titled The Open Diaries. The series is intended to reach new audiences by showcasing the uniquely honest and individual perspectives of the remarkable people that study and teach at the OU.

Each episode pairs two complementary stories to show how education is changing students’ lives, and those of people around them, for the better.

Frank and heartfelt interviews expose the extraordinary journeys both students and tutors are undertaking. Whilst self-shot snippets reveal the stresses and successes associated with undertaking an OU course These stories help debunk a number of myths, principally how to fit in a part-time distance-learning qualification around a full-time job, raising a family, or just leading a busy life.

Ella Hall, Marketing Director at the Open University said, “Our goal at the OU is to promote high-quality educational opportunities to all. We loved RAPP’s forward-thinking and open approach. The Open Diaries is a modern and relevant campaign that we are immensely proud of.”

Al Mackie CCO at RAPP explains “The team at RAPP collaborated with the OU team throughout the process to make sure each individual’s story was brought to life in an authentic and compelling way.” Sam McDonald Digital Marketing Manager at the OU said “We have thousands of students from all walks of life, each with a rich and engaging story to tell. We’re pleased to have partnered with RAPP to find a new way to use these stories to change perceptions and broaden our reach.”

The campaign will run across Facebook, Instagram and YouTube from mid-August to the end of October. Tom Kennedy was the Creative lead, Mark Henderson directed through the Outfit and Big Bouy looked after post-production.