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Creative in association withGear Seven
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Rankin Shoots Art Deco-Inspired Coco de Mer and V&A Lingerie Collection

11/12/2018
Creative Production Studio
London, UK
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The collection was inspired by some of the rare artefacts in the museum’s ‘Ocean Liners’ exhibition
Rankin has shot the new campaign for British luxury lingerie brand, Coco de Mer, and one of the world’s leading art and design museums, the V&A, who together have collaborated on their second exclusive lingerie collection.

The collection for Spring Summer ‘19 will launch on the December 14th, 2018 and will be available globally in good retail outlets including Net-A-Porter, Harrods, Selfridges, Fenwick, Matches, Journelle, Shopbop and via Coco-de-Mer.com. 

Coco de Mer took inspiration for this new collection from the ‘Ocean Liners' exhibition at the V&A. Drawing on the V&A’s rich archive the glamour and decadence of 1920s fashions featured in the exhibition can be seen in the use of stunning Gatsby-inspired colours, intricate embroidery and exquisite prints. The bold art deco architecture is translated into sculptural embroideries and lavish palms and peacocks adorn signature Coco de Mer silhouettes, capturing a film star sense of glamour.

The collection is a result of a joint collaboration between Amelia Calver at the V&A and the designers at Coco de Mer who took their inspiration for the collection from some of the rare artefacts at the museum and in their precious archive, which are housed at both Blythe House with the exception of one piece of fabric which is housed in the British Galleries at the V&A.

The collection explores the escapism of the Jazz Age, an era renowned for its fusion of tradition and modernity, marrying luxury and function in a versatile way through the three different ranges taken from woven silk and peacocks. 


** Please note the V&A will not retail the product in their store online and at the museum**


PHOTOGRAPHER: RANKIN

EXECUTIVE PRODUCER: KATH PITMAN 
PRODUCER (OFF SET): CHRISTINE WRIGHT

PRODUCER (ON SET) KAT HACKETHAL 

THE FULL SERVICE:
CREATIVE DIRECTOR: RUSSELL WEAVER
CREATIVE: JULIA SALOTTI 


UNIT:
PHOTOGRAPHER: RANKIN 
EXECUTIVE PRODUCER: KATH PITMAN 
PRODUCER: CHRISTINE WRIGHT 
STILLS ASSISTANT: JACK CHAMBERLAIN 
STILLS ASSISTANT: MICAELA MCLUCAS 
STILLS ASSISTANT: BEN DUAH 
STILLS ASSISTANT: DERRICK KAKEMBO 
STILLS ASSISTANT: CONOR CLARKE 

DIGI: NEIL BENNETT 
DIGI: ALEX GALE 
ART DEPARTMENT: MARCO TURCICH 
ART DEPARTMENT: KENZIE YEO DONALDSON 
ART DEPARTMENT: AMELIA TAVENNER 
ART DEPARTMENT: ARCHIE HARDING 
MAKE UP ARTIST: MARCO ANTONIO 
HAIR STYLIST: JONATHAN CONNELLY 
MANICURIST: KELLY SHENTON 
STYLIST: ELLIE WITT 
TALENT: DAISY @ NEVS 
TALENT: EVA @ LENIS 
Credits