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Awards and Events in association withCreative Circle
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Ramesh Sathiah Rocks Vegas

09/10/2013
Associations, Award Shows and Festivals
New York, USA
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LIA Music & Sound Jury President and Creative Director at Song Zu

From Elvis to Elton John, Las Vegas is all about big sounds. This week Ramesh Sathiah, Creative Director & Composer Song Zu, is leading a team of experts to channel the spirit of the Rat Pack at the Sands and judge the very best of the London International Awards Music & Sound category. Addison Capper caught up with Ramesh.


LBB> What words of advice did you give to your jury for this year's London International Awards?


RS> Only thing I would say is 'have and open mind and enjoy the process'. 


LBB> What were you hoping to see from the entries?


RS> We need to separate what is very good work to what is exceptional. A top music company is expected to do great work. It’s what they get paid to do. To win an award a LIA it has got to be showing original thinking, extreme skill, and of course a strong relationship with the idea.


LBB> What do you think about the LIA bringing over a group of young creatives for the 'Creative Conversations'?


RS> I think it’s a great opportunity for young creatives to hear ideas from the top creatives in the industry. I look forward to being involved myself!


LBB> What happens in Vegas stays in Vegas! Aside from judging, what are you looking forward to?


RS> Well I am not hoping to re-create 'The Hangover'… but after the work is done I am keen for an 'old fashioned' or two.

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