Pulse Films Signs Paco Raterta and Releases His New Music Video for Gaika

Pulse Films announces the signing of Paco Raterta to its director roster.

Raterta, who grew up in a small fisherman town in the Philippines, won a scholarship at the International Academy of Film and Television in Cebu, after which he followed a career in editing, working on commercials for top level brands such as Pepsi, Coca-Cola and Samsung. Paco moved on to directing as he started out a longstanding relationship with renowned artist David Choe, with whom he is currently working on an experimental ongoing project that mixes art, filmmaking and music. 

Paco is launched at Pulse Films with a sensational new music video for Gaika’s single ‘Crown & Key’; A muscular rallying-cry accompanied by truly captivating, cinematic visuals by Raterta.

“The first time I heard Crown & Key, it reminded me of the funeral chants in the chapels of the village where I grew up, and it opened up all the biblical nightmares I use to have as a kid. If you know Christian visuals, they are very grotesque, stiff and very beautiful at the same time. The camera movement is inspired again by my memories as an altar boy, it’s basically a POV memory of mine, entering the church, carrying the bible and seeing everyone around, but the faces were always never clear, I can feel like they are looking at me, but I don't see them at all.” – Paco Raterta

Watch more of Paco’s work here.