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Creative

Publicis Romania Makes a Drama out of Nothing with Operatic Anti-Stress Ads

The new campaign for MagneVie Stress Resist tablets features a real soprano encroaching on everyday situations

Publicis Romania Makes a Drama out of Nothing with Operatic Anti-Stress Ads

Talking about stress these days has become as common as discussing the weather. But things tend to get complicated when we transform normal, everyday life situations into real dramas.

Based on this insight, Publicis Romania developed the 'Drama out of Nothing' campaign to launch MagneVie Stress Resist tablets, an innovative combination of natural extracts, magnesium and vitamins that increases stress resistance, just as the name says.



And what better way to communicate a “drama out of nothing” concept, than with a real soprano?

The launch event took place on a famous Romanian theater stage where, one by one, the audience – press and influencers – was introduced to six contemporary, everyday dramas: 'The Slow Elevator Drama,' 'The Missing Sock Drama,' 'The Noisy Printer Drama,' 'The Stuck Zipper Drama' and 'The Edgeless Tape Drama.'


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Creative Agency

Creative Agency: Publicis Romania

Chief Creative Officer: Jorg Riommi

Producer: Camelia Efrimov (AV)

Group Creative Directors: Romulus Petcan, Gabriel Gherca

Senior Copywriter: Laur Răboj

Senior Art Director: Florin Pădurean

Senior Account Executive: Andreea Racoceanu

Account Manager: Cristian Buha

Account Director: Lucian Gavril

Client Service Director: Cătălin Albu

Category: Beauty & Health , Supplements

Genre: Comedy , Drama , Music performance