Publicis One Launches Prodigious in Vietnam
Publicis One Vietnam announces the launch of Prodigious Brand Logistics, a cross-media content creation company that produces audio, visual and space designs for digital, mobile and traditional media consumption. Prodigious will offer its services across Publicis One’s agencies Leo Burnett, Saatchi, Publicis, Zenith,Starcom, Performics and MSLGROUP, as well as to direct clients. Edge Pamute has been appointed as General Manager to lead Prodigious’ team of video and digital talents, supported by a robust ecosystem of content creation partnerships.
“With Prodigious, we aim to resolve our clients’ immediate need for rapid and cost efficient development of engaging multi-screen content in today’s constantly changing digital world,” said Lukasz Roszczyc, CEO of Publicis One Vietnam.“Under Edge Pamute’s leadership, we have put together a team of the best local and international talents. We are confident that with Prodigious, our group has a progressive content creation company that reinforces our position at the forefront of industry innovation.”
“Our comprehensive and intuitive service offering is designed to better help brands meet the content production challenges of an increasingly diverse Vietnam media landscape. The team is bringing unique conceptual and technical capabilities to the Vietnam market such as holograms, sound architecture and multimedia mash-ups. My ambition is to introduce more global best practices to Vietnam and help brands engage meaningfully with their audiences,” commented Edge Pamute.
Edge Pamuteis a multimedia platform strategist and creative with a business focus. He brings 25 years of experience in the media, music and event industries across Asia. Prior to joining Prodigious, Edge held the role of Chief Strategy Officerat Yan Media Group where he co-founded Vietnam’s leading youth cable TV channel and expanded the group’s assets into digital and mobile. He also played pioneering roles in PCCW’s music start-up in Hong Kong and ABS-CBN’s entertainment channels in the Philippines. Edge is a recognised international DJ and the driving force behind dOse, one of the forerunners in Ho Chi Minh City’s music and arts scene.
Prodigious will officially launch in Vietnam with a ‘dOSe X Prodigious’ party on June 16 at The Lighthouse Bar & Club in Ho Chi Minh City. The celebration party will showcase Prodigious’ in-house talent with Live Vjs, video graphing, video mapping, DJs and sound mapping.
“In the past year, we have considerably increased our presence in APAC with offices in Singapore, China, Australia, India, now Vietnam and soon Japan", added Jean-François Valent, CEO, Prodigious worldwide. “This will not only allow to offer our global clients valuable local services but we are also opening new doors to local clients thanks to our 3,000 employees across 37 locations worldwide.”