Publicis One Japan Names Erick Rosa Chief Creative Officer
Floriane Tripolino, Managing Director of Publicis One Japan announced today, the appointment of Erick Rosa as ChiefCreative Officer, effective 9th April 2018.
Joining Publicis One from MullenLowe inSingapore, Rosa will succeed Jon King in the same role.
Following 12 years with the company in Tokyo,11 of which at Beacon, King and Publicis One have recently parted ways. “We’dlike to thank Jon for all his work with Beacon over the past 12 years and wishhim the best in his next endeavour,” said Tripolino.
Born and raised in Rio de Janeiro, Rosa iscurrently ECD of Mullen Lowe Singapore and the global creative leader on one ofthe Unilever brands. Prior to this, he has worked with Leo Burnett in Portugal,Draft FCB (now FCB) and EURORSCG (now Havas) in Brazil. Over the course of his18-year career, his work has been recognized at Cannes, The One Show, D&AD,London International Awards, Clio, Art Directors Club, El Ojo, CCP (Portugal),CCSP, (Brazil) and Spikes Asia.
In his new role, Rosa is tasked with overseeing the creative output of Publicis One’s agencies in Japan – including Beacon,Saatchi & Saatchi and MSL.
Speaking about Rosa’s appointment, Tripolinosaid,“ Erick’s passion for idea-led business solutions will give Publicis OneJapan a strong competitive advantage as our clients’ business is changing innature, with projects increasing in volume, diversity, as well as complexities.A strong creative idea will always have a bigger, positive impact on business –which is also what our clients are looking for at the end of the day. Creativityis certainly in Erick’s DNA and his award-winning body of work are testamentsto that. The team is excited to welcome him on board very soon.”
“I’m thrilled to be joining Publicis One, where creativity has a bigger canvas with its accessibility to a greater pool oftalents, capabilities and tools in its integrated set up. It’s a privilege to have the opportunity towork in a beautiful country as Japan, and with amazing talented people such asFloriane, a proven champion of creativity who also values the importance ofnurturing a good culture at the agency,” said Rosa.