Publicis Groupe's Digitas and Sapientrazorfish Recognised as Industry Leaders
Publicis Groupe today announced that two of its agencies, Digitas and SapientRazorfish, have each been named a Leader in Gartner’s “Magic Quadrant for Global Digital Marketing Agencies.1” This marks Digitas’s third consecutive year positioned as a Leader and the second year SapientRazorfish has been recognized since its inception in 2017.
The report evaluated 21 digital marketing agencies globally on their completeness of vision and ability to execute. Authored by Jay Wilson, Lizzy Foo Kune, Ewan McIntyre, and Christopher Ross, the report identifies four quadrants – Leaders, Challengers, Visionaries, and Niche Players. Gartner states that it, "looks beyond the ability of global digital agencies to meet current market needs, and also focused its evaluation on an agency's ability to drive client growth through its interpretation of marketplace trends and deliver transformational technologies or approaches that meet marketers' future needs.1” According to Publicis Groupe, earning a position in the Leaders’ quadrant shows the true strength of, and ability to execute on, the capabilities offered by both Digitas and SapientRazorfish and the value they bring to their clients.
“From our view, this year the agency’s clients note that Digitas excels in the areas of creative and media services. We see it as a welcome validation from the clients we deliver for every day, and from a premier analyst organization who has sight into the landscape of today’s digital market field of players,” said Michael Kahn, Global Brand President, Digitas. As The Connected Marketing Agency, it’s important for us to work seamlessly across capabilities, to achieve ambitious outcomes through ideas that excite, provoke and inspire. We’re thrilled to attain our highest ranking yet.”
“As technology and consumer needs evolve at an unprecedented pace, organisations must reimagine their businesses with digital at the core. As part of the Publicis.Sapient platform, SapientRazorfish works alongside Sapient Consulting to bring clients the most comprehensive set of offerings and capabilities to guide them through this challenge,” said Alan Wexler, CEO, Publicis.Sapient. “We believe that our recognition as a Leader further validates SapientRazorfish’s proven ability to deliver on these complex digital business transformation initiatives.”
Digitas and SapientRazorfish play an integral role in their respective solution hubs, Publicis Media and Publicis.Sapient, under Publics Groupe. These solution hubs build upon Publicis Groupe’s Power of One strategy, which enables clients to seamlessly access capabilities and expertise from across the network to achieve the most transformative solutions.
As part of Publicis Media, Digitas works with other Publicis Groupe global media agency brands to create value for clients through scaled capabilities across investment, strategy, insights and analytics, data and technology, performance marketing and content. Publicis.Sapient is powered by the combination of SapientRazorfish’s deep roots in creativity and technology, and the technical and digital expertise of Sapient Consulting. Publicis.Sapient is a platform that is purpose designed to address today’s digital business transformation imperative, providing an integrated approach to delivering solutions to clients by leveraging the complementary strengths of both entities.