Publicis Groupe Agencies Win Big at Effie Awards Poland 2018
Publicis Groupe Poland’s agencies dominated the Effie Awards Poland 2018 in Warsaw earlier this week winning a total of 19 Effies recognitions which included two Gold awards. Saatchi & Saatchi IS was named the Agency of the Year (creative agency) at the same show while Starcom was ranked second in the media agency category and Publicis Worldwide Poland was ranked third in the creative agency category.
A total of seven agency brands across Publicis Groupe Poland contributed to the wins for work created for key clients including Prudential, JBB Baldyga, Nestle, W.KRUK, GSK Consumer Healthcare, Totalizator Sportowy, Żywiec Group (Heineken International BV), IKEA, Carrefour, P&G, The Coca Cola Company, Aviva Life Insurance Company and L’Oreal.
The winning campaigns were recognized across multiple categories that included:
- Long Term Marketing Excellence
- Branded Content
- Performance Marketing/ e-Commerce
- Positive Change: CSR
- - Media, Culture and Entertainment
- Insurance and Investments
- Consumer Goods
- Drugs and Dietary Supplements
- - Beverages – Alcoholic & Non-Alcoholic
- - Beauty and Care
- Retail/Sales Channels
Of these wins, the Gold Effies were won for the "Kurpiotastic!!" campaign created for JBB Bałdyga in the "Food" category and the "Young God" camoaign created for Prudential in the "Long Term Marketing Excellence" category.
Publicis Groupe Poland’s winning results at Effies Awards Poland not only demonstrated the company’s strength across multiple capabilities and product categories, the Gold awarded for long term marketing excellence was the best testament to the consistent value the agency delivered to its key client.
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