PS4 Enlists The New York City Ballet for the Ultimate Victory Dance

BBH New York has just launched some new work for PlayStation. The spots debuted on the PS blog and on the Greatness Awaits website. 

Online play has become a massive part of PS gaming culture, and this new initiative centers on the moments of victory that are so exciting that gamers want to celebrate…maybe break out into a dance. 

With that in mind, the brand (with the help of BBH New York) has created a little something gamers can share with their friends to remind them of their victories. Working with the New York City Ballet, they’ve created a series of videos that feature some of the world’s best dancers’ interpretations of six different popular PlayStation genres, including sports like soccer and football and war, space and cops-and-robbers shooters. Each spot begins with classical dance moves that quickly give way to over-the-top (and awesome) celebratory dancing, familiar to anyone who’s seen an end-zone dance.