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Hires, Wins & Business

Proximity Taiwan Appoints New Digital Director

Former eBay, Asus and Yahoo! employee Brenda Wei joins

Proximity Taiwan Appoints New Digital Director

Proximity Taiwan has today announced a new senior appointment to their management team. Brenda Wei joins as Digital Director, reporting to Eddy Fu, CEO BBDO and Proximity Taiwan.

Wei has over 10 years’ experience in digital marketing, having previously worked for companies including Yahoo!, eSobi, eBay, cacaFly and Asus Digital International. She holds an MBA from the University of Leeds and is a prominent digital marketing leader in Taiwan. 

Highlights in her career include the recent successful launch of ZenFone’s ADI- ASUS STORE e-commerce platform. 

Eddy Fu commented on her appointment, “Brenda has an impressive track record and brings a new dimension to Proximity Taiwan. We are delighted that she’s joining our team”. 

Wei added “I can’t wait to start working with Proximity Taiwan. The network has an excellent reputation and I am excited to see the fusion of great creative ideas with the latest cutting-edge technology. Digital is at the heart of everything for consumers. It’s an exciting world for digital marketers right now.”

Proximity Regional Managing Director, Richard Fraser said: “As the Proximity Network in Asia increases its focus on data-driven creativity, we continue to add key talent in key markets. Brenda's extensive digital and e-Commerce experience, gained in some of the world’s most innovative companies, coupled with her depth of knowledge and understanding of the local market will significantly bolster Proximity's leadership in Taiwan.”

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