Proximity London’s Christmas Card Turns Festive Spirit into Perfect Presents

This Christmas, Proximity London wanted to make a true connection between the spirit of giving and doing something that really helped the community.

So they have created an alternative Christmas Card. Emoji Up A Gift is an ingenious present generator that will use social media, emojis and the industry to send personalised Christmas presents to the children of Evelina London, part of Guys & St Thomas’ hospital.

Launching Monday 12th December, friends of Proximity will receive an email asking them to simply tweet three emojis of their choice to @EmojiUpAGift. There, the agency’s Ho-hoMatic transforms them into an actual gift based on their meanings. And the first 100 will be delivered to the hospital on Thursday 22nd December, ready for Christmas day.

Proximity’s CEO, Gabrielle Ludzker, said: “Christmas is a time for reflection and giving back. But the annual pressure for the Adland Christmas card to be a creative masterpiece can often mean that the seasonal feeling of goodwill is lost. So this year, we decided to focus on helping Santa put smiles of the faces of children who really need them; and get the industry involved too!”

Evelina London added “We treat children from across south London and south east England.

Providing a comprehensive range of hospital services, caring for patients from before birth, through childhood and on to adult services. With Proximity, together we can help make Christmas extra special for the children we treat”.

You can follow all the gift giving on twitter using hashtag #EmojiUpAGift