Proximity London Hires Joe Braithwaite as MD

Following on from the promotion of Gabrielle Ludzker to CEO, Proximity London has hired Joe Braithwaite, current General Manager of BBDO Singapore, as its new MD.

Joe will take up the role in April and will be responsible for driving dynamic agency growth, through an unwavering focus on delivering outstanding, innovative and brave work for Proximity’s enviable roster of clients.

Ludzker said, “We scoured the world to find an MD that had the ambition to help us with the next step change we hope to make here at Proximity London and I am thrilled to say that Joe has that and more. His amazing energy and creative focus will be a driving force for both the new leadership team and the entire agency.”

Joe joined BBDO Singapore back in 2008 as a Regional Account Director and rose rapidly to become General Manager in early 2015. He has been pivotal in generating organic growth with the agency’s largest clients such as Diageo, Visa and P&G, whilst winning new accounts like Tiger Beer, Smirnoff and Tourism Australia.

He has also helped BBDO become one of the most awarded agency in Singapore, securing multiple Golds at both the Effies and Cannes, as well as personally being named Campaign’s Account Person of the Year for South East Asia.

Mike Dodds, European MD added, “This is a brilliant example of managing talent across our network. We’ve been tracking Joe’s progress for some time so when the MD role in London became vacant it was the perfect opportunity to bring him back to the UK. We not only keep one of our brightest talents in network but we also transplant some of the great thinking and creativity that has made BBDO & Proximity such a force in Asia.”

Braithwaite adds, “The future of communications depends on perfecting the art of alchemy. Seamlessly blending art & science, dopamine & data, content & context to create magic, and no one is doing this better than Proximity London. When I met Gabby and her leadership team, they blew me away with their restless ambition to keep raising the bar on Creative Intelligence. It’s a mission that inspires me, an agency that excites me and a role I can’t wait to start.”